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We strive to make your journey something you will never forget. Rather than being a typical tourist trip where you only get to see things from a bus or car, we want you to immerse yourself in the local story, get to know people and how they live and bring back respect and real understanding of our culture to your homeland.


Innovative & interactive itineraries

We want you to be a part of the itinerary.  We want to give you experiences you haven’t had before and stories to tell when you’re home.  We want you to come back because it’s been so special.  Ethiopia is a special country and not crowded with tourist buses and cars.  You have the chance to really see this special part of Africa close up.

Competitive rates 

We aim to always keep our rates competitive while still maintaining the highest standards possible.

Flexibility & accountability

If you need something out of the ordinary or want to see something that’s not on a standard itinerary, just let us know.  We will do our best to accommodate your needs. We have the highest standards and will always be accountable for everything that we promise you.  While things can always go wrong on any journey, we will always endeavour to fix any problems as quickly as possible to make sure you have the experience you were expecting.  In fact, we aim to exceed your expectations.

Service & efficiency

We hire the best staff and carefully monitor everything in our business.  You can expect the highest standards from us.

Integrity & honesty

We will never, ever tell you something without knowing it to be true.  We will always communicate with you about any issues that may arise and we are always open to hearing feedback from our clients so that we can continuously improve our services.

Female empowerment 

We employ as many women as possible in our organisation. We believe female empowerment is the key to the future of Ethiopia.

Responsible tourism

We want to keep Ethiopia unspoiled and will always aim to create itineraries that follow this ideal. 





We encourage our staff to take an active interest in responsible and sustainable tourism and train them accordingly so that they can put our policies into practice.


We provide our clients with advice and guidelines on how to respect the social, cultural, and religious beliefs of local communities.


We encourage our clients to support local organizations that gives service to the community like clinics, schools, orphanages etc.


We endeavour to ensure our practices help in the environmental conservation of the area we visit.

We always strive to provide the best-possible service to all our honoured clients, maintaining the utmost respect for peoples, cultures and the environment of Ethiopia.


We encourage our clients to share and exchange their experience among different tribes in the community

Our Values And Philosophy

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